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My Crazy Project – Read 52 of the Best Business Books in 52 Weeks, and Post a Weekly Review

“You wasted $150,000 on public library late fees when you could have spent $50 on an education.”
– Will Hunting (played by Matt Damon), Good Will Hunting. First of all, I would like to introduce myself to those who don’t know me: I am Olivier Roland, I am 27 years old, I am French, I manage an information services company I founded when I was 19 years old (with 3 people).

Are you familiar with the Personal MBA? This is a concept from Josh Kaufman. Leaving aside the assumption that business schools don’t have a monopoly on knowledge and wisdom, he recommends that each of us earn a personal MBA by reading a selection of the best business books available, some 77 of which were published in 2008 (93 with Supplement) ) in 12 different categories.

1. quick start

2. productivity and efficiency

3. Psychology and Communication

4. Design and production

5. Marketing, Sales and Negotiations

6. entrepreneurial spirit

7. Management and Leadership

8. Strategy and Innovation

9. Finance and Analysis

10. personal finance

11. Supplement: Business History

12. Supplement: Business references But what is an MBA, you may ask? It stands for Master of Business Administration – a degree that is the result of some very expensive courses (about 50,000 euros in Europe, $100,000 in the US!), and has a wide range of studies in global economics, strategy, marketing, finance, human resources and management. Typically takes 12 to 24 months and is usually pursued by students wishing to complete their studies with a prestigious degree, usually by mid-career executives looking to advance their career potential by acquiring a high level of knowledge – at prohibitively high cost – quite Aside from the cost itself, doing an MBA will require you to sacrifice a full year or two and sometimes require you to give up your salaried job. That’s why Josh came up with the idea of ​​acquiring the essential knowledge distilled in an MBA – 20% of people do 80% of the results – by reading a curated list of the best books covering the subject areas taught in an MBA – for if you It’s less than $3,500 for new books, and even less if you buy used or loan books. The Personal MBA has aired twice since 2005, and now the idea is starting to take off: Check out this article in Businessweek or this article on Lifehacker. The idea of ​​getting a quality education on your own doesn’t seem new. To learn more about the Personal MBA, read the Personal MBA Manifesto. My project contains 52 books from this list. I’m taking this project seriously, and I’m preparing for it the same way I train for a marathon: I know the challenge is going to be long and hard, especially once the initial motivation — and enthusiasm to start — wears off. Why should I do this? Here are my reasons:

    • Since I am an autodidact, I love to learn. More importantly, I love to read, and I love to learn by reading. Since I started a business at a young age – at 19, I would be happy to get a degree if it wasn’t for 10 or 20 less credits, and I’ve learned most of what I know on the job, learning a lot is My mistake, and a few lessons here and there too. I’ve also taken some evening classes, but the practical application of those courses was not always apparent in my business.

    • Because I feel the need to gain more knowledge to run my business better, to better understand how the business world works in my place, to be more effective in all the projects I have undertaken or will undertake, and to be more Get to know the whole world well.

    • Because I have read several of the books listed in the PMBA and I have found them all to be excellent, a special mention is The Work 4 hours a week. They all changed my perspective on something, sometimes completely. They all changed my life on at least one level or gave me a new tool for work. Given the important changes these 7 books sparked, I have a hard time imagining what 52 will do!

    • Because reading 52 books in 52 weeks, writing a review, and posting it here without ruining my professional and social life is a challenge in itself that will engage all of my organizational skills and self-motivation. If I procrastinate too long, if I don’t organize myself well enough, if my motivation sinks like a rock, I won’t get there. You will be the first to know about it. I will learn as much from the project itself as from the book.

    • Do a real-life experiment to see if it’s possible to change your life just by reading the right books. That’s the point of this blog – I don’t want to start a blog that just talks about this challenge – I’m going to show that it’s possible by sharing with you what it brings to my business, my projects and my day-to-day life.

    • Share the results of the project with others, especially by writing a clear, concise and relevant summary.

    • Improve my English (about 80% of the books are only in English). How should I take on this task? Here are the challenge rules:

      1. Select 52 books from The Personal MBA’s actual list.

      2. Read one book per week for 52 weeks. Write a relevant summary, including an overall summary as well as a chapter-by-chapter summary, if the book is appropriate.

      3. Only useless things are sacrificed. I’m not going to give up my other activities – my business, improv theater, sports, my two entrepreneur clubs, my other blogs, my free time, my personal life. I’m going to try to organize myself better and only get rid of the useless stuff – random browsing the web, video games, YouTube, all the things that usually waste precious time. I can’t cut out the TV because I barely watch it.

      4. Take action. Thinking and not doing something is just as stupid as doing something and not thinking. Thoughts are based both on our experience in the field and on the knowledge we gain from books, school, talking to others. The first question is to choose 52 books from the PMBA’s 77 books or 93 books. This is not an easy task. First, there are several books that I have read (7 books in total). For the most part, I’ve decided to add them all to the list because (1) they’re worth reading again, and (2) I wanted to write a review for them because they’re all important in my opinion.In the end, I removed two supplementary sections (Business History and Business Reference), that’s 16 books, which are only available in audio (it’s in French, I have a much harder time understanding spoken English than written English), a large part category Design and production (about services and software, which doesn’t seem too important to me), everything in the personal finance category (I’ve read millionaire next door, which has opened my eyes to the subject – and the blogs Get Rich Slowly and Simple Dollars, I’ll wait until I get richer to dig into that 😉 and bloggers that seem too professional or specific . So, here’s my list of 52 books to read. The original PMBA apparently suggested a list of titles entirely in English, but some of them have been translated into French. To save time, I will read as much as possible in French and the rest in English.

         quick start
         1. 10 days of speed reading by Abby Marks-Beale
         2. > Strengths Finder 2.0 by Tom Rath
         3. lead the field earl nightingale

            productivity and efficiency

         4. effective executor peter drucker
         5. Getting Things Done: The Art of Stress-Free Productivity david allen
         6. Bit literacy by Mark Hurst
         7. creative habit by Twyla Tharp
         8. path of least resistance Robert Fritz
         9. Simple Survival Manual by Bill Jensen
         10. cut to the chase by Stuart Levin
         11. unwritten law of business by WJ King
         12. make things happen Scott Berquin
         13. unauthorized results by Tom Kendrick

             Psychology and Communication

         14. How to Win Friends and Influence PeopleDale Carnegie
         15. key conversation By Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler
         16. Presentation Zen: Simple Thoughts on Presentation Design and Deliveryby Gar Reynolds
         17. Persistence: Why Some Ideas Survive and Others Die chip and dan heath
         18. Influence: The Psychology of Persuasion Robert B. Cialdini
         19. Sources of Power: How People Make Decisions by Gary Klein
         20. deep survival by Lawrence Gonzalez
             Design and production

         21. become real By 37signals (free PDF eBook)
             Marketing, Sales and Negotiations

         22. All marketers are liars by Seth Godin
         23. essential by Joe Calloway
         24. try your best by Jay Abraham
         25. sales bible by Geoffrey Gitomer
         26. The ultimate selling machine by Chet Holmes
         27. spin sale Neil Rackham
         28. bargain Written by G. Richard Shell
         29. 3-D negotiation by David A. Lax and James K. Sebenius

             entrepreneurial spirit

         30. New business road test john mullins
         31. ready, fire, aim Michael Masterson
         32. 4 hours a week by Timothy Ferriss
         33. How to Make Millions with Your Idea dan kennedy

             Management and Leadership

         34. First, break all the rules Marcus Buckingham and Curt Coffman
         35. 12: Elements of Management Excellence Rod Wagner and James Hart
         36. what got you here won’t get you there Marshall Goldsmith
         37. Cultivate excellent employees by Erica Andersen
         38. >45 effective smart recruiting methods Pierre Monell
         39. judge Noel Teach and Warren Bennis
         40. halo effect Phil Rosenzweig
         41. Basic Drucker Peter F. Drucker
             Strategy and Innovation

         42. Purpose: The starting point of a great company by Nikos Mourkogiannis
         43. strategic blue ocean By W. Chan Kim and Renée Mauborgne
         44. see what happens next By Clayton M. Christensen, Erik A. Roth, Scott D. Anthony
         45. learn from the future Liam Fay and Robert Randall
         46. Innovation and Entrepreneurship Peter F. Drucker
         47. innovation myth Scott Berquin
         48. green to gold Daniel Esty and Andrew Winston

             Finance and Analysis

         49. Turn numbers into knowledge by Jonathan Kumi
         50. tell me the numbers stephen fey
         51. marketing indicators By Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein
         52. Web Analysis: 1 hour per day by Avinash Kaushik

         I don’t intend to necessarily read the books in this order, but I will try to read them all at once to make it easier to compare and relate my new knowledge.

         My project officially launched on October 1st. Let’s meet for the 4th or 5th time for the first review of the first book, 10 days of speed reading.