A Self-Service Elevator In An Old Four-Story Building Operates Solely How to Build Organic SEO – 5 Easy Steps

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How to Build Organic SEO – 5 Easy Steps

As I mentioned in The Birth of Organic SEO, the rules of search engines centered around attracting a website audience have changed. Google is trying to stop black hat SEO artists from gaming the search system, leveling the playing field and redesigning its algorithm. Essentially, you now almost need to adopt a brick-and-mortar attitude: relevant content trumps gimmicks. If you want us to bring people to your front windows, make sure your display actually demonstrates the quality of your product or service.

Good news – you no longer need to rely on paying a monthly stipend to a bunch of would-be hackers to improve your site’s rankings. Bad news – having to invest time and effort into creating a solid stream of content is back to basics. You don’t need to be a coding genius, but being able to define the various aspects of what “content” (with Google) actually involves is helpful. Let’s break it down into 5 easy steps:

1. Create relevant content.

Yes, your business provides excellent service, or you are an expert in something. great. Unfortunately, this fact will not improve your search rankings unless you use the right words to tell your story. What is the correct word? Well, the easiest first step is to think like your potential customer. How would someone not at your company describe your company? Every department has its “keywords” and jargon, and Google knows it. Most likely, these are words that people put into their search engines. Use them on your homepage; but remember, use them sparingly. Don’t cram keywords into every sentence of every article. Think of the elevator pitch: a concise statement of what you do and the benefits of your product or service. A good rule of thumb: A keyword-to-content density ratio of 3%-5%. Google can sense when you’re filling up the ballot and punish you with a lower ranking as easily as it rewards you. Google loves fresh, unique and intentional content.

2. Proper title and label.

Properly tagging your online content is one of the easiest ways to rank for your target words. Let’s say you’re a plastic surgeon and one of your keywords is “rhinoplasty.” When you write a blog, press release, or article about one of the benefits of undergoing rhinoplasty, or a topic directly related to similar procedures, use “rhinoplasty” in the title, title, and first paragraph. Simple, yes – I get it. However, sometimes it’s tempting to write cute headlines that you think might get people’s attention. You’re not trying to get their attention, you’re trying to make Google listen when you speak your message out loud.

3. Develop a strong social media presence.

Social media is the tool, SEO is the driver. Today, more than ever, Google’s search algorithm prioritizes tweets and other social media updates over other forms of recent information. Why? Because there are over a billion people on Facebook, 5 billion on Twitter, 300 million on LinkedIn, and the list keeps growing. They share valuable content 100s or 1000s of times a day. That’s why. Again, you’re trying to speak the message out loud, and Google wants to make sure the maximum number of people are listening — and if you use a recognized platform, you’ll be rewarded.

4. Establish your thought leadership position.

There is an old saying in academia: publish or perish. If you are teaching a subject, institutions want to make sure that you demonstrate the thought leadership of your employer by being yourself. The online concept of reputation is following suit.

Conversations – Answering questions in the Comments thread is a great opportunity to showcase your expertise. Most blogs, magazines, news and social networking sites welcome, indeed invite, user participation. Provide an article or blog post explaining what is relevant to the service you provide; or the product you sell. Major Warning: Make sure your comments, answers, opinions are truthful and informative. So sit down and find a website that you think your potential customers might be using. Think of secondary, even tertiary interests and hobbies. What hobbies, areas of interest do they have outside of your product or service? Find a site that deals with that and get busy.

5. Create external links to your site.

Contributing to other sites not only helps increase the visibility of your personal and company brand; it’s also an effective way to bring high-quality links back to your site. This is called an “inbound link”. If you do it right and people like what you write, it will make you an expert in your industry and your social following will grow accordingly. Good content breeds external links. Other examples of link-generating: free resources, white paper downloads, informational video acts. People will appreciate what you do/say and link back to your site because you are contributing value. Google appreciates the value, and your rankings will slowly improve.

So there you have it, a basic primer on creating organic SEO. It takes some work, brain power and continuity. The results of your organic SEO efforts can take time, and you need to be patient. And, once people arrive on your site, they still need to do what you want them to do: buy, subscribe, sign up, etc. That’s why your website design and organic SEO work hand in hand. They are not autonomous functions; but require expertise and awareness of intent from the information architecture stage onwards. Make sure during your research phase that you get a clear picture from your prospective institution that they understand the big picture, not just the bits and pieces. The success of your business depends on it.

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