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How to Open a Strip Club
It takes more than pretty girls to decorate the stage to open a gentlemen’s club. Today’s strip clubs are high-caliber, outlandish cabaret shows that combine fantasy, hospitality and lively entertainment. The media and Hollywood have worked together to shape our conscious image of smoky, seedy joints where gangsters and criminals congregate. The post-80s and post-90s industry has changed a lot; bar owners are finding that running a clean, friendly venue makes their adult entertainment venues more attractive to both men and women. In fact, many of the best hotels on the Las Vegas Strip are now offering topless performances, including professionally choreographed dances, topless opera and acrobats. This trend has led to traditional strip club owners across the country offering great food, great food, wine, and of course, top-notch entertainment.
The first thought in thinking about how to start a strip club is to consider the location. In my opinion, it is a good idea to find a building that is close to highways and major intersections. It’s also wise to find buildings that aren’t too far from hotels, restaurants, and of course, convention centers. There’s a good chance that the neighborhood you choose to open your bar doesn’t like the strip clubs in the area. That’s why it’s absolutely important that your club provides clean, adult entertainment and hospitality. If you’re lucky enough to start a club near other businesses, be sure to join the local chamber of commerce. Commit to being active in your town community by attending local board meetings, donating to local social causes, and strictly adhering to the laws and regulations of your club city.
Long before you open your doors for business, you want to actively recruit and develop a successful sales force. The last thing you want is to have an intimidating, rude person standing at the front door to greet guests. Your adult club staff should be trained, pay attention to detail, and be as efficient as any 5 star hotel. That means having a friendly host to show them to the table, and waitresses and bartenders eager to smile and deliver drinks. Just like any other type of bar, customers don’t want to wait around for a drink or encounter poor attitude from the staff. In a strip club, the live host can often be the engine that makes everything run smoothly. Make sure your floor host is personable and takes the time to understand the needs of your guests. A good venue host will ensure that new visitors have a comfortable seat, a drink in hand and an entertainer within minutes of arriving at the club.
Promotions and Marketing
Before opening a new club, I recommend having a serious marketing and promotional plan in place. It is unrealistic to expect that you will be able to maintain your establishment long term without reaching new clients. You can start by devoting resources to building a strong internet presence. Unfortunately, adult club owners have spent a lot of money building a flashy website and nothing more. Make sure your club website is optimized to attract visitors from Google, Yahoo and other search engines. This includes having a well-written blog and website that is rich in keywords for visitors to find. A good Internet presence can generate substantial financial returns for your new club and attract thousands of new visitors to your club over time. Billboards, radio, and print are all well and good, but most people search for businesses on the Internet these days.
In my experience, combining internet marketing with strong on-ground promotions will keep your new place busy. This can be done by creating incentives for hotel staff, limousine companies and those in the hospitality industry. In a big city, I’ve seen 500 new people come every week with a strong promotional program.
Many new club owners wonder how to attract new dancers. My best advice is not to take advantage of strippers financially. Many club owners try to charge their entertainers unbelievable amounts of money for their work; a nickel for every little thing. Charge a reasonable room rate and don’t over fine the girls. The strip club industry is a very small world and strippers are quick to share information from different places. Plus, providing a fun, safe workplace will naturally increase the number of exotic dancers on your roster. Try advertising a new artist on Craigslist or your local newspaper. Another option is to place an employment page on your strip club website. It takes time, but after a while the number of exotic dancers in your club will increase.
Owning your own strip club can be a lot of work. Like any other business, it requires planning and patience. Getting it off the ground can be difficult, but your goal should be to figure out how to make it thrive in the long run. Done right, your new strip club can be a clean, exciting, and lucrative business for years to come.
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