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The Hidden Secret on Logo Colors, and How They Affect Your Customers
Can you imagine if the “Golden Arches” were purple, or if IBM’s colors were red and green? You may be wondering who, how and why they came up with the colors they do.
Why McDonald’s, Burger King, Taco Bell, Pizza Hut, Subway and many other restaurants use red, orange, yellow or green and you don’t see a lot of blue or purple.
This process can be more complicated than you think. If you haven’t thought about it yet but you’re thinking about creating a logo or hiring someone to do it for you, then this is what you want to read.
It sounds ridiculous, but Choose the right color for your corporate identity
and signs can mean the difference between success and failure. take
The example above, did you know that studies show that people eat more
Paint the room warm colors like yellow and red instead of cool ones?Yes, it is
We are all affected by the colors we see – physically and psychologically;
Your customers are no exception.
In fact, your customers will immediately make assumptions about your company; its quality and service based on your logo and the colors associated with it. Most of the time they don’t even know, but trust me, your customers will make very quick assumptions about your company based on who you are and the colors you choose to use.
It’s simple; pick the right color for your target market and you’ve won. You are one step ahead of your competitors.
So how to choose the right color? If you are working with a knowledgeable designer to create your corporate identity, you will have a huge advantage over business owners going it alone. Make sure you work with a business-savvy designer who fully understands color theory and how it affects consumers.
If you’re going it alone, there’s good news and bad news: The bad news is that there is no one color combination that works for all industries and businesses. The good news is that scientific research has concluded that there are some basic theories about how certain colors affect our behavior. If you use the information from these studies, you can choose a color range that may be better suited to your business and industry. Here are some findings from one such study:
Red This is food coloring.Ever notice that restaurants use red
a lot of? It makes you hungry by increasing your body’s metabolism.red hint
aggression, hostility, heat, stop, error, warning, danger, error, fire, lush
and passion. It’s the Red Challenge – see if you can find the air conditioner
There’s a lot of red in a company’s logo, and you probably won’t.
yellow Yellow symbolizes sunshine, vastness, happiness and
elated. Yellow draws attention and suggests caution.can be used successfully
as a highlight. This is the Yellow Challenge – see if you can find a financial
There is a lot of yellow in the company’s logo.
blue Not suitable for hospital colors. blue represents peace,
Sadness and water. Blue is usually associated with men.blue is a cool color
And can visually expand the room. It doesn’t compliment most foods.blue goes well
Use warm colors and materials. Here’s the blue challenge – see if you can
Find a fast food restaurant sign with lots of blue you gotta see
green Pastoral and general well-being associated with nature.
Green also suggests jealousy and jealousy. Green should not be overused.Too much
Can affect skin tone and the appearance of certain foods. it’s green challenge
– see how many green titles you see, you can – but you will see more
Black Black can have negative sociological connotations such as
Evil, mourning, ghosts, night, death and fear.However, black can also be stylish
and modern. Black goes well with other colors. here is black
Challenge – see if you can find a medical facility with a lot of black spots
in their logo.
Of course, you can find exceptions to my challenges; I know there are always exceptions to the rule. Some exceptions might even work, but your best bet is to either learn color theory or work with a business-savvy designer who understands it.
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