Pick Some Baby Names To See How Old Youll Be How to Choose an Exceptional Business Name

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How to Choose an Exceptional Business Name

You have a great concept that you want to develop into something beautiful. You have the process completely described but then you are stuck on the name. There may be books you can read to help you choose a business name, but a business name should be a matter of the heart, it should define your ‘Why’.

If you look at most of the big brands out there, their names mean something important to them. It may not be obvious to us, but I’m sure if you look deep enough, you’ll get their ‘Why’.

Below are some tips you should consider when thinking about a business name.

Do you want to fit in or stand out? – Remember the story behind the Virgin brand. Your gut may be able to see the future, so pay attention to it.

Keep It Simple – complicated names could be a turn off for potential customers.

Make it Easy to Remember – you don’t want people to have problems when it comes to spelling your business name. Make it memorable but easy to spell and sound. Soon you may be the name on everyone’s lips.

Avoid puns – OK, some get away with it, but remember, when you’re establishing your brand, it might be hard to get rid of such names. Consider the future of your business and use a name that you will be proud of over time.

The Big Umbrella – if you have expansion plans consider a name that can represent your umbrella company. Affiliates are easier to name but if your main business is “Sofas” and you end up selling tables and chairs, it will be quite difficult to change customers’ perception of what you offer.

Check Names in Use – always check if your business name is being used. Companies House has a free Web Check Service and can make a huge difference to your search results.

Consider Your Domain Name – domain names are equally important. Before you name your business and register your company, check if the domain name is available. Also consider whether it’s easy for people to type your URL into their browser. A simple check with a hosting company can make all the difference.

Seek Advice and Help – there are businesses out there that can help you source a good name for your business. If you’re stuck, get help. Fiverr is a good place to start for some good ideas.

Whatever you do, make sure you choose a name that you will be comfortable with in the long run and one that you can easily explain the reason behind it. People love a name that connects with a story.

Enjoy your Business Naming Ceremony.

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