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Tips For Choosing a Profitable eCommerce Domain Name
Keep It Simple And Easy To Remember
Domains – Most customers looking for a website want to remember something related to the product or service you offer. Unless you have a lot of money to spend on advertising like eBay or Amazon, your best bet is to choose a domain name that represents your products and services. Use simple and easy-to-remember words that your customers often speak. For example, your e-commerce business might sell racing bikes, so consider the domain names: racingbikes.com or roadracingbikes.com. Try to avoid names like joesracingbikes.com or smithsracingbikes.com even if your company is called that. We want to make sure your domain name is easy to remember and captures the widest range of customers.
Don’t Be Fancy
Try to make sure you choose domain names with the correct spelling and use shorthand words. I have seen some domain names like racingbiks.com or rcingbikes.com. These are words we may know when we send a text via SMS, but when it comes to marketing your e-commerce business, it’s not worth shortening your domain name for people to try to remember.
It is very common to see onlinebusiness.com shortened to onlinebiz.com, which is not very good for search engine optimization and other keyword linking strategies that I will discuss.
Choosing a Dot Com Or Another Extension?
According to Verisign, more than 45% of total domain registrations have a .com extension. Remember that buyers are more likely to remember a.COM extension when shopping online and that will affect how successful your business will be. In any business I set up the first extension I look for is a .com which allows me to expand and market my business globally even if I am not a business located in the US.
Search Engine Friendly Domain Name
You may have noticed my emphasis on choosing a domain name that is relevant to your products and services as well as my encouragement to keep it simple. The reason why I recommend that you look into choosing a domain name related to your products and services is to allow search engines to easily find your website. Having the right keywords that are relevant to your business in your domain name can play a vital role. For example if my domain name was racingbikes.com and I searched online for “racing bikes”, it is more likely that your site will come up at the top because it is the most relevant for the keywords searched. This has already conquered half your battle. If you were to choose rcingbikes.com, then you would be spending a large amount of time and resources trying to optimize your website.
A question I get asked a lot is what happens if the domain name I want for my e-commerce business is taken? Since there are billions of websites on the Internet, it would be common for single and double word domain names to be already taken. Don’t sweat it though, because you can still create a domain name from other keywords in niche markets. Let’s take for example the keywords “racing bikes” again. Since racingbikes.com is taken, let’s dig further and choose a brand of bikes you want to focus on. Shimano is a popular and reputable brand: so let’s choose shimanoracingbikes.com. You could repeat this with many other brands and use that to create many domain names that would be directed to your site. Alternatively being more general you can choose topracingbikes.com or leaderracingbikes.com. Whatever keywords are dominant in your market, try to figure out which ones would be profitable for your e-commerce business and search to see if the domain name is available.
Checking If Your Domain Name Is Available
There are many domain name registries in the market, but I do not recommend that you buy domain names from them because they do not provide good support.
How to Register Your Domain Name
The company I use to register my domains is Namecheap and I can highly recommend them. They are very affordable and provide 1 year of private registration when you wrote this. It also allows me to keep my business address and phone details private at no additional cost. Many top online marketers use them because they provide good support and also they report any spam complaints to the web host.
The process of registering your domain is a very simple process. Once you’ve decided on a domain name, check if it’s available and then register it with Namecheap. Once that is completed, you will receive a few notification emails with your registration certificate and you will be the owner of the domain. In the following posts I will explain to you how to set up your hosting services and link them to your domain name.
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