The 45 Year Old Man Who Identified As A Baby Sales Training – The Sales Dreamer

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Sales Training – The Sales Dreamer

Be a seller and a seller. I once heard an audio autobiography of a great man by the name of Lee Iacocca. Lee Iacocca is one of America’s most prominent business leaders of all time. Why? Was he lucky? Of course we know the answer to these questions is no. Lee Iacocca is a champion who had the courage to look adversity in the face until victory was secure.

Lee grew up during the Great Depression in Allentown, Pennsylvania. At the age of fifteen, Lee caught the deadly disease, rheumatic fever. Because the cure included a lot of rest, Lee found he had enormous amounts of time on his hands. To pass the time, Lee began reading books and he developed a passion for excellence. This is a quality that Lee would soon discover would pay off well in his future.

After Lee graduated high school, he attended a rigorous engineering school. He loved it. It was a disciplined atmosphere in which Lee thrived.

During his college years, Lee drove a 1938 Ford car. It was a car that had seen better days. Lee joked with his friends, “Those guys need me. Anyone who builds a car this bad can use some help.”

Lee received his master’s degree from Princeton and in 1946 entered Ford’s extensive training program. This program covered the entire creation of a car from start to finish.

After a short time, Lee discovered that his love was for people and not machines. He decided to start over in a low-level sales position at Ford’s Pennsylvania district office. Lee’s enthusiasm shot him up the ranks in a hurry. Lee learned the fine art of listening. He found that a compromise had to be made to hack out a solution. Great listening skills have been a great asset to Lee in every area of ​​his life from personal to professional. The key was to listen and really hear what people were saying even if he disagreed with them.

In 1956, sales at Ford Motor Company were dismal and Lee’s district in Philadelphia was the worst of the poor. But Lee stubbornly searched for the positive light at the end of the tunnel. He found that light with an idea. Lee came up with a plan for long-term financing. It was a huge success. It was a 36 month payment plan of $56 per month. The plan was baptized 56 ($) for 56 (1956). Their sales district went from worst in the nation to number one in a month. Ford was so impressed that they turned Lee’s idea into a national program.

Lee was offered a job at the company headquarters and within four years he became vice president and general manager of Ford Division. Lee then helped develop a car known as “the Mustang.” It was a tough sell but Lee and his team pushed it through and on Friday, April 17, 1964, the Mustang hit the market. The Mustang was a HUGE hit! In its first two years, the Mustang netted profits in excess of one billion dollars. Lee became a national hero. He and the Mustang appeared on the covers of both Tempo and Newsweek.

On December 10, 1970, 45-year-old Lee Iacocca became president of Ford Motor Company. This was an exciting time for the Iacocca family. Little did they know that less than eight years in the future Lee would be out of a job.

On July 13, 1978, an insecure second grandson of the company’s founder, under the same name as Henry Ford, fired Lee. The shooting came as a complete surprise and for no apparent reason. To this day, Lee does not know why he was fired. The humiliation for Lee was overwhelming. Lee said the hardest part for him was the embarrassment he felt for his family. He also felt very left out. None of his friends from Ford dropped a note or called him. Lee never understood that.

It didn’t take long for the offers to pour in. Lee was a great leader and many, many companies wanted him. But the only industry Lee was interested in was cars. It was in his blood.

Chrysler Corporation was in bad shape and they wanted Lee. Lee took up the challenge and immediately began a massive reconstruction of the company. He did it quickly and efficiently.

At this time, the nation was in a great recession that cut commerce in half. This made Lee’s job much more difficult than it already was but as Dr. Robert Schuller said, “Hard times never last but hard people do.” Lee did just that. He got hard!

He went to the American government and asked them for a loan of one billion two hundred million dollars. Lee convinced Congress to support his loan. He told them that if Chrysler failed the American taxpayer would have to pay $2.7 billion in taxes to meet the Chrysler pension payments. Lee told them they could either lend him $1.2 billion now and hope he paid it back or pay $2.7 billion later with no repayment. The vote in Congress was a landslide in favor of Chrysler.

Later, Lee went to the company. The workers should be convinced to take a cut in pay. Lee shocked everyone when he cut his own salary to just one dollar a year. Now that’s a champion example! Chrysler then had to gain the public’s trust. Lee set up an advertising campaign to accomplish just that. It worked! Lee promised the consumer excellence and that’s what they got. The excellence that brought Chrysler back was called “the K-car.” It was a phenomenal success. Chrysler is back!

On July 13, 1983, Chrysler shocked the nation when they repaid their government loan SEVEN YEARS Early! WOW! Chrysler is strong because of championship leadership by a man named Lee Iacocca.

You are also a sales champion. BE A DREAMER AND AN AIRCRAFT! Will there be hard times? Yes! Will there be setbacks? Yes! But if you keep dreaming and striving for sales success, then like Lee your dreams will come true. Just follow the words of Walt Disney when he said, “All our dreams can come true if we have the courage to pursue them.”

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