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Have an Itch for a Writer’s Niche?

You’ve been writing for ten years, and someone asks, “What’s your niche?” Do you know what to say? If you answer, “I write articles,” or “short stories,” or “novels,” you simply answered incorrectly. These are all types of writing or categories that you write. A writer’s niche is usually defined as: “a distinct segment of the writing market.” The key word is, “distinct”.

So, with that definition in mind, if you say, “I write photo articles,” while that’s better, it’s not great. If you say, “I write articles about photo portraits,” that’s actually pretty good. But if you say, “I write articles about taking baby portraits with your camera,” you just hit the jackpot! Ding, ding, ding. Confetti falls from the sky. That’s your niche.

So why does it have to be so specific? I can think of two reasons. First, (if taking baby portraits is what you do) probably no one will ask you to take underwater photos or parachute photos. The second is much more important. Your neighbor or best friend has a new baby, and theirs first thought is, “I know the perfect person to take those pictures.”

Now some may argue, but I don’t want to limit myself, that’s why I photograph everything, or why I write about everything. That’s fine, but when someone asks you the question, “what’s your niche?” you have to man up and say, i don’t have any. I do a lot of different photography, or I do a lot of different writing. That’s okay, you’re not a bad person if you don’t have a specific niche. But…

If you have a bleeding ulcer, do you go to a podiatrist or a surgeon? If you have a $150,000.00 Lamborghini, do you go to a general mechanic or a specialist? If you want to invest in stocks, do you go to a stockbroker or to the janitor who works on Wall Street? Well, maybe, but you get the general idea.

As a writer, most of you are familiar with the idea of ​​branding. Want to be known as a jack of all trades and master of none? Let’s take Stephen King as an example. He’s known as the master of suspense or the king of terror, and that’s a good thing. That is his department. He also writes about writing, maybe even about gardening (don’t quote me), but it’s not about that, he’s known mainly for his niche.

Let’s say you’re a photographer and you want to get more business, so you build a website. After a few months, you notice no difference, so you think I need more traffic to my site. You start writing photo articles that link back to your website. After a few months, your website is working great, but you still have no business. What went wrong?

You’ve written articles about portraits, parts of the camera, sports photography, landscape photography, the Zone system and more. Therein lies your problem. You’ve proven that you know about photography, but you still don’t have a niche. The people you attracted to your website were interested in photography, NOT in what your photography could do for them.

Having expertise gives them a reason to use you, as their photographer. Isn’t that the real goal? Do you want to be known as just a writer? Or do you want to be known as the writer who writes romantic time travel adventure novels that have family values? Now, that’s a niche. But you have to decide what your niche is before you can become famous for it. Don’t be afraid to compromise. Give yourself a better chance to succeed. Find your niche.

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