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Everything About Video Blogging, or Vblogging

It had to happen. First blogging – blogging – is happening like wildfire, and everyone is posting their thoughts, rants or just details online on their own blogs. Then came podcasting – the equivalent of blogging in audio form. Today, the hottest new thing is video blogging (also called vblogging or vlogging).

What Is a Video Blog?

In its simplest form, a video blog (vblog or vlog) is the posting of serial videos to a website, with audience response encouraged. Although this new form of online communication is in its infancy, video bloggers have already started making regular posts online.

Many vbloggers use video blogging to create their own mini-programs, using an RSS feed to deliver new episodes automatically. Others are experimenting with the new technology. Like any new community technology, there is no telling where vblogging will go in the future.

Why Use Video Blogs?

You may already express yourself in a regular blog. Think about all the communication you’re not delivering by writing it all down: the contented little facial expressions, the tone of your voice, and the clever conversation between you and a partner.

Apart from this, they are a great tool to deliver indescribable content. Being in the right place at the right time can get your vblog started. Or if you like to blog about sports events, a vblog can enable you to capture the action and deliver it to your fans, not just describe it in too pale words.

If you are very far from home, this can also be a great way to keep friends and family. Think of it as a great new way to share baby’s first steps with their grandparents.

And then, you may have harbored a secret dream of being the next big TV news anchor or reporter. This may be your perfect opportunity.

How to Make a VBlog

Creating a video blog is not as simple as regular blogging. With a regular blog, you just need to be able to type a regular post. But with vblogging, you will need to have access to a good computer that can run video programs as well as a camera that can take video as well as stills.

The first part is the easiest: create your digital video on your camera or camcorder. There are an endless number of ways you can put together your vblog; you’re not tied to a studio and you don’t have to adhere to any rules you didn’t make up yourself. After your video is created, you should download it to your computer to prepare it and compress it.

You can use a variety of different movie programs to work with your video blog, but the most commonly used are iMovie (for Mac, comes as part of the OS) or Movie Maker (for PC, comes as part of Windows). Others widely used are Final Cut Pro and Avid Free DV. If your camera or camcorder creates movies in Quicktime format, Avid Free DV is a great idea.

Once your movie is downloaded, you can use your movie app to edit any videos, insert a new movie, create titles and/or subtitles, and even add music to your video.

Once you’ve finished editing your movie, you’ll need to compress it to prepare for uploading to your vblog. But here’s the catch. You want the movie compressed as long as possible so your audience can download it and watch it quickly; but the smaller you compress your movie, the less sharp your video quality will be. The idea is to find a happy medium, with your footage as small as possible, but with enough resolution remaining that your audience isn’t squinting to turn your grainy square pixel image into something vaguely human.

As you work on changing the compression of your movie, you should be able to check the expected file size at the bottom of the dialog window (in any of the programs above). Ideally, you want to compress your movie into no more than 5 megabytes (5000K, roughly). If possible, you should compress it to one megabyte. Vlogs shot with minimal motion and with a solid color screen behind the vblogger’s head will get the most traction, but they are the least fun type of vlog to create.

Once you’ve compressed your vlog, you’re ready to post it online. As a compressed Quicktime movie, you can simply put it on your website with a link directly to it, just like you would a regular web page. Or you might want to participate in a video blogging community; if you do this, each community will have its own rules for placing your new vblog and arranging introductory information around it, and you should read this carefully.

You should also read the user agreement carefully. Some vlog sites may not accept vblogs with certain types of content; others may help promote certain types of content. You definitely need to know what your chosen video blogging community will help with and what they frown upon.

After posting your video blog, download it once and watch it carefully. Does it download fast? How is the quality of the video? Is there anything you need to change?

When you are happy with your new vblog, promote it. Set a link in your email signature line or post links to it on newsletters you visit. Creating the vblog is only half the work; someone needs to see it now!

To help make sure your vblog doesn’t get lost in the shuffle, create text around it as well. The major search engines only search for text, not video. You have to give them text to categorize your vblog, or they will ignore it.

What Else Should I Know About Vlogging?

A great additional tool you can use for your video blog is an RSS feed. This is a technology that allows people to subscribe to your video blog and have it downloaded to their electronic device automatically, (it can download to a computer, PDA, phone, and no doubt by now other devices.)

Congratulations! You have now become a video broadcaster, the star of your own little network.

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