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The Successful Fitness Professional’s Marketing and Advertising Secrets

There are more fitness professionals, gyms, gyms and exercise options for consumers than ever. There are more social media posts, tweets and pins and less time than ever to see them. Basically you will pay more money for less eyeballs on your print persuasion or your radio or TV ads than ever before.

It means you will have to be more efficient with each piece you prepare. Whether you’re talking about a low budget and grassroots campaign or you’re putting out ads and direct mail on a regular basis, you want to make sure you get a response. Here’s a tip list to help.

1. Your ad is targeted to a customer and their situation specifically. Gone are the days when you can throw out a special discount on a service or product without any attention-grabbing reasons to buy it.

2. There is a call to action. Examples include: call now, click here now and stop by today before it’s too late. Your customer needs to know exactly what you want them to do next. Tell them.

3. There is urgency. Offer good until midnight on Friday. Scarcity can be part of urgency by including a limited number of openings. Act now: there are three left.

4. Provide reciprocity. Stop by for your freebie today. First fifty attendees receive a free t-shirt. Click here for your free report now.

5. Headlines that grab attention and draw the customer in. You have about two seconds while a customer decides whether or not to open your email or continue reading the fine print of your flyer. It better be good because it competes with a full inbox, the kids, a dog, dinner and yoga.

6. Clear strokes skillful. Your reading level should be between 5th and 8th grade. It should be absolutely clear what the offer describes and why your reader should care or continue to pay attention. The reader thinks, I’m busy, why should I bother?

7. Eye Flow is effortless. In ads or graphics where there is no place for your eye to land, the reader gets tired and either frustrated or bored. Make sure that you landing place for the eye is planned and what you want. Ideally you have the placement such that the call to action button is where they land. It helps if it’s a different color.

8. Include images. Make sure, however, that your images are relevant. If you show a picture of an attractive thin 22 year old redhead, yes that can attract most eyeballs. If your target market is 60 and gray haired, you’ll lose her before you’ve even launched.

9. Talk like they talk. If a customer asks for nutritional advice, be sure to advertise using those words. Usually though they talk about fat, weight loss, toned thighs or belly fat. If you want them to hear you, speak their language.

10. Test it. Even if you have marked all these components, you can make a mistake. The above list is the science. Putting them together in a way that works is an art. So create two ads, or two newsletters, and test one element. When you decide which one has the greatest response, take that and use it or do yet another test, changing another single element.

If you do that, chances are, because most fitness businesses don’t, unless they’ve hired someone to come in and consult them, you’re going to set yourself apart. You will naturally attract a better quality customer.

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