What Can You Still Do.With Your Old Phone.After You Transfer Changing the Name of a Lawn Care Service

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Changing the Name of a Lawn Care Service

Ideally, you will choose a name that can serve your business for many years. However, some lawn care contractors find that for a variety of reasons a name change becomes necessary.

Businesses in many industries have successfully implemented name changes that have improved their market position and brand value. Kentucky Fried Chicken became KFC, Datsun became Nissan and Panasonic used to be known as Matsushita Electric Corporation. And these are just a few examples.

In the next article I will go over some of the reasons why a name change may become inevitable. I also look at the negative effects of a lawn service name change and how they can be mitigated.

Reasons for Change

There are many reasons why a name change may become necessary for a lawn care service. Sometimes it’s the business owner’s fault because he or she chose a bad name from the start. Other times, a change is necessary due to factors outside of the merchant’s control.

The main reason why change may be required is loss of relevance. Due to changes in the way a business operates or changes in the market the name may reach a point where it is no longer appropriate. Some lawn care business owners find that a name change is a great way to shed a bad reputation and start over. Another common reason for change is lack of originality which can lead to legal action.

There is one interesting example here on Lawnsite.com of a lawn care provider changing their name. He started with “Quality Lawn Mowing” and now wants to change it due to the fact that so many other local operators have used the word “Quality” in their names. It has caused confusion in the market and he does not want to bother with legal action.

Brand Value Assessment

When weighing whether or not to change, you should first assess the value of what is being lost. If your lawn service is only in operation for a short time, then you will not have to worry about the reputation built in the name. However, if you have been in business for many years, then your business name will make up a large part of your brand value. In such a case it would be a shame to lose a name that has become well known in the market. While you can redirect customers to the new name, it is impossible to transfer 100% of name value.

Other Negatives

Aside from the overall impact on your brand, there are other negative things you will face if you decide to change the name of your grooming business. You may risk alienating or confusing some of your existing customers. You will also have to face the considerable expense of rebranding all of your stationery, signage and other marketing materials. Finally, you will have to pay the fees associated with making the change official.

Avoiding the Need for Change

The best way to make sure you don’t lose the value you’ve built up in a name over time is to choose a great name from the start. Make sure your name is flexible and will allow your business to grow in any possible direction going forward. Make sure it is unique and relevant to any service you may decide to offer in the future. Make sure you understand your market and start with a name that has customer appeal. Ultimately, you should focus on providing first-class service to your customers so that your name becomes an asset instead of a liability.

Mitigation of Negative Effects

It is possible to reduce the effects of a name change if you are careful and go about the process in the right way. One great idea is to keep the new name as similar to the old one as possible. You may only have to change one word while keeping other important words.

Make sure you inform all parties with whom you have business dealings, especially your existing customers. Communicate clearly with them in writing or email as well as in person or on the phone. Tell them about why you are changing the name and what the new name will be. Make the change a positive thing by launching the new name along with a special offer. Thank your customers for their understanding and apologize for any inconvenience you may have caused them.

Think carefully about what you will do with your old name. If you change your website, it is quite easy to redirect your old website to your new website. You may want to hold on to your legal right to the old name for a while if you want to prevent others from using it.

Make sure you come up with an appropriate and effective name for your lawn care service right from the start. Avoid the headaches that a name change can bring you.

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