What Happens When 60-Year-Old Women Have Sex With 30-Year-Old Men Baby Boomers Set to Reinvent Their Sexuality

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Baby Boomers Set to Reinvent Their Sexuality

When the company where she was employed dissolved in a corporate merger, Patricia Merkle 49 lost her job as Account Manager. Asked by a friend to host a house party to sell “bad sex toys” and lingerie to his girlfriends, she reluctantly agreed. That evening marked a turning point in her life. Not only was the party an evening of pure joy and laughter, she also pocketed $265 in commissions. Now she throws parties three nights a week and can’t keep up with the requests.

“It’s not the kind of party I talk to my mother about,” Patricia says, sitting in her home office filled with an inventory of vibrators, lubricants, thongs and tantric sex DVDs. “But I make more money working part-time and I definitely have more fun. These parties provide a setting where women can talk about their sexuality, release their frustration with laughter and be pumped to put some enthusiasm back into their lovemaking.”

Patricia’s house parties aren’t the only event making waves in the lives of the 40+ crowd. Vanessa Timmel, 45, a freelance journalist wears a transparent fragrance patch on her wrist, which she sniffs regularly to improve her libido. Barbara Fuller 53 spends 15 minutes a day doing Kegel exercises, part of a postmenopausal program to keep her pelvic muscles toned. And in her lavish downtown apartment, part of a recent divorce settlement, Paula Savjord and her new (younger) lover are watching an explicit Tantric Lovemaking for Couples educational video.

What is happening with the aging boomers? Back in the 60s it was all about sex, drugs and rock and roll – life was a party. Yet not long after initiating the sexual revolution, boomers faced a more sobering reality: raising families, building careers, paying mortgages and college tuition, and trying to manage an increasingly out-of-control lifestyle. It all added up to spending much less time on one of their favorite activities of their youth – sex.

The first of the 78+ million Baby Boomers – those born between 1946 -1964 – started turning 60 this year and their health became a top priority. One area getting more than just a look is their declining sexual health. A recent survey conducted by Harris Interactive revealed that 84 percent of respondents said that physical intimacy is more important than having enough money (72 percent) or good health (78 percent). However, more than half of the respondents rated their intimate physical relationship as unsatisfactory. Like their bulging waistlines, graying hair and weathered skin, boomers’ sexual health is also showing the ravages of aging.

Faced with the “use it or lose it,” boomers are eager to put some passion back into their sex lives. Getting back in touch with their sexuality has become an explosive trend. Television and radio talk shows, Sex and the City, Desperate Housewives, sex advice columns in all major newspapers and magazines, movies, books, DVDs and Internet erotica are all thriving places to explore and express one’s feelings about sex.

Sex therapist Dr. Joy Davidson, PhD., author of Fearless Sex says that dialogue about sexuality has definitely become more public. Dr. Davidson believes that the Internet has been a major influence in helping boomers explore their sexuality. “It has had a dramatic effect on sexual openness, with online communities springing up to discuss almost every aspect of sexual expression. The Internet also saves people the embarrassment of going into a sex shop to buy sex aids and toys because they can order them discreetly online.”

Another factor that brings sexuality to the fore is menopause. Just over half of boomers are women and with the average age of menopause at 51, most of them will experience menopause by the year 2012, if they haven’t already. As you might expect, boomers don’t buy into the old attitude that entering menopause means the end of satisfying sexual relationships.

Hailed by celebrities such as Oprah, Cybill Shepherd and Jane Fonda, menopause is touted as a time to reinvent oneself. Freed from their monthly periods, birth control and maternal instincts, women are free to be sexy, flirty and hot, even if they are in their 50s. As anthropologist Margaret Mead said, “There is no more creative force in the world than a menopausal woman with enthusiasm.” She said it over 20 years ago, and it has never been truer than it is today.

Liz Paul, who was awarded the British Inventor of the Year award for her efforts to improve female sexual health, sees menopause as an opportunity to have more sex. Working with one of the leading researchers in aromachology, she developed Scentuelle, (http://www.scentuellepatch.com) an aromatic patch that is designed to boost the declining libidos of both women and men. Launched in the UK last year, Scentuelle has become a major sexual enhancement aid in Europe.

“Sexual desire is not just about the movement,” says Paul. “Women’s sexual desire begins internally as an emotion. Shouldn’t that be the focus?” The patch is launching in the US this fall and is expected to be a huge hit with the boomer crowd.

Sex shops, once seen as the dark, sinful haunts of vile men and whores, are being reimagined and instead of the XXX rating, they are now mainstream with names like Our Pleasure Boutique, Venus Envy and Magic Moments. On shelves covered with an endless variety of vibrators of every color, shape and size are exciting oils, pleasure creams, handcuffs, vibrating rings that are suitable for male genitals and many other devices for the enjoyment of both partners. Sex enhancement products are showing explosive growth and demand is being driven by aging boomers who see sexual intimacy as an integral part of a healthy lifestyle.

While boomers concerned about their sexual health try toys and stimulants, they also exercise to support their aging bodies. Along with pumping iron and aerobic exercise, women tone their pelvic muscles, often weakened by childbirth and the natural aging process. In addition to simple Kegel exercises, pelvic toning systems are available to give a woman more control over the intensity of her orgasms. The added bonus is that healthy pelvic muscles prevent another aging and embarrassing issue, incontinence.

Sexual health is about intimacy and enhancing sexuality. In their efforts to combat old attitudes about aging and sexuality, boomers are buying and experimenting with a variety of new techniques to spice up their sex lives, reawakening their libidos and in turn experiencing deeper intimacy with their partners – or with themselves.

Where will all this attention on the sexual health of the boomers end? Just as the sexual revolution of the 60s led to self-exploration and a change in attitudes toward sex, so too will the boomers transform traditional ideas and attitudes about sex and aging. Once again, they are at the forefront of a sexual revolution and are pushing the boundaries of what is acceptable. In doing so they enjoy a deeper sense of intimacy with themselves and their partners.

Side menu

Hot Trends in Boomer Sexual Health

Sex Toys – From the wildly popular Rabbit vibrator made famous in an episode of Sex and the City to body wax candles, there is a huge variety of toys to enhance every aspect of sexual expression.

Educational Videos and DVDs – Provide explicit instructions on sexual techniques and intimacy. From basic positions to kinky sex, these videos are professionally produced by sex educators and therapists to foster communication and creativity between partners. http://www.sinclairinstitute.com

Libido Aroma Patch – Unlike Viagra and topical creams that focus on intercourse and climax, these aroma patches provide an overall feeling of sexiness throughout the day.
http://www.scentuellepatch.com

Home Party Plans – Instead of Tupperware and cosmetics, Home Party Plans allow friends to get together and share an evening of fun and laughter while browsing the latest sex enhancements.

http://www.passionparties.com

[http://www.fascinations.net/homeparty/]

Online Dating – Dating sites have grown into a multi-million dollar industry. Along with thousands of dating sites that cater to every genre, netizens can stop at internet cafes and exotic hangouts to find new friends and connections.

http://www.datingsitesreviews.com

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