What Is The Target Heart Rate Range For A 25-Year-Old Teens Vs. Adults – The Social Media Generational Gap

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Teens Vs. Adults – The Social Media Generational Gap

You don’t have to spend much time with a room full of teenagers to realize that teenagers and adults approach life, almost every aspect of it differently. So it’s no surprise that the way teenagers interact with social media and the way adults do is quite different. However, some marketers do not care about this information, and thus fail to reach their audience properly. Whether your demographics include or exclude the teen market, understanding these differences will help you make smart, informed choices about social media marketing.

Adults and Teens Both Active

First, it is important to note that both adults and teenagers are active online. The Pew Research Center indicates that 81 percent of teenagers use social media regularly, compared to 72 percent of adults. While teenagers are more prominent, it’s not a huge difference, and both groups have a huge audience that can be reached through social networking sites.

The breakdown by age is also interesting. High school students, those between the ages of 13 and 18, reported 81 percent social media activity. The largest demographic was the 18-29 year olds, who were 89 percent active. The 30 to 49 group was 78 percent active, dropping to 60 percent for the 50 to 64 and just 43 percent for the 65 and over crowd.

Facebook Leads the Pack

One similarity shared between teenagers and adults is their most popular social media platform – Facebook. Both groups use Facebook more than other media platforms. Yet here, the numbers show a larger statistical gap. Almost all teenagers, exactly 94 percent, are on Facebook and use it regularly. Only 67 percent of adults report being on Facebook.

Differences with Other Platforms

After Facebook, the platforms through which the groups connect is where the main differences lie. Adults can often be found on Pinterest, especially female adults, looking for craft ideas, inspirational quotes and of course recipes, but only 1 percent of teens reported spending any time “pinning.” Instagram is also popular with adults who want an easy way to share all those mobile photos they take. Teenagers, on the other hand, find themselves on Twitter more often than other non-Facebook social platforms. In fact, some teenagers’ Twitter feeds read almost like a mini-diary of their days.

These numbers show that it is the adults who are the first to accept the new social media platforms, not the teenagers, despite how technologically advanced teenagers are. This is an interesting fact, and it should make marketers consider their audience carefully when launching a campaign on a new social media platform.

What the Numbers Mean

It’s easy for marketers to get too caught up in numbers like these, trying to find meaning where there isn’t any, but these numbers are helpful in targeting a specific audience when marketing through social media. For example, if your target market is young adults or teenagers, marketing through Pinterest will not do you much good. If, on the other hand, your target market is young mothers, it will be more effective.

Also, since the vast majority of people who are active on social networks use Facebook, regardless of age, you should focus some of your efforts on that profitable market. If you are not, you are missing the opportunity to reach a large number of potential clients or customers, because almost everyone who is on social media is on Facebook.

This generation gap also shows the importance of knowing your target demographic. If you don’t, you may be wasting your time and money marketing to a site your audience isn’t using. If you do, and you care about these statistics, you can maximize your social media marketing time and money to get the most impact.

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