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Rotary Watches Take a Step Back in History

The Rotary name has been built over the last 103 years and has a reputation for building high-quality, affordable watches for the masses. 2008 is a year that will see Rotary watches take a step back in time to celebrate the history of their company and recreate some of the watch designs that have made a special place in the hearts of the public.

Over the past 103 years there have been, as in all other industries, many advances in the technology used to power the watches we wear today and to create the metals that are used to house the movements that power these watches. This new range of watches quite aptly named the Heritage range by Rotary, aims to put all these new advances into watch designs from past eras. This unique blend of Rotary’s past and present will celebrate the company’s history and, they hope, engage the consumer enough to purchase this trip down memory lane. They also hope that this will put the Rotary brand in the minds of the younger generation who have become so familiar with other brands such as D&G, Fossil and Guess.

In keeping with the Heritage theme, Rotary has also launched a small selection of automatic men’s watches, all of which adhere to the Heritage look and feel. Rotary has revisited some of the old favorite designs from the 60s and 70s such as the moon phase dial found in the GS02377/01. Rotary has also recreated the timeless skeleton dial that can be seen in the GS02517/21, which really owes much of its design and style to classic watches of the past. The Classic heritage look continues across the Rotary watch range.

Rotary chose one of the best times to reintroduce some of these old classics. Retro fashion is trending this year, as smart casual is the look to go for. The classic nature of the Rotary brand as well as the look of these heritage watches is what will drive fashion watches to Rotary over the next year. Rotary’s keen price will also make it much more acceptable for many fashionistas to wear a Rotary watch rather than choosing to buy from one of its competitors. Rotary has also launched a range of quartz Heritage watches, the majority of the new watches are aimed at the men’s watch market. Watches like the new GS02426/09 are a style right out of the 1950s and are perfect for 2010 fashion trends. Rotary has also added a whole new range of chronograph watches like the GS90020/02, which again looks like it came straight out of a 1950s movie.

2010 seems to have been a renaissance year for the Rotary watch brand. Rotary watches were one of the biggest losers in the battle against the designer watch companies, losing market position and losing ground to its traditional rivals such as Tissot and Seiko. But this season Geek Chic fashion trend, some can say happily coincided with Rotary watches expansion of Heritage range again put Rotary watches back on the wrists of both younger and older generations alike. Finally, Rotary watch designers have tuned in to what not only the younger generation wants, but what the traditional Rotary watch market wants, and this can only be good news for the Rotary watch company this Christmas.

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