What Special Present Does A 21-Years-Old Receive In Great Britain Top 5 Reasons Why the Online Gift Shop Gained in Popularity

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Top 5 Reasons Why the Online Gift Shop Gained in Popularity

E-commerce, better known to consumers as online shopping, has grown in popularity over the past decade and a half. According to research conducted by Mintel, “Buying gifts on the internet has grown from just 17% of adults in 2005 to approaching 40% in 2009. More than four in ten adults (21 million) use the internet to browse for gift ideas.”

Online shopping as a whole also continues to gain in popularity. The IMRG-Capgemini e-Retail Sales Index reported that in April 2011 UK online retail sales increased 19% year on year to £5.2 billion.

But what fueled – and continues to fuel – this surge in popularity of online shopping and online gift shops?

1. Increased Security

When online shopping first became a possibility, people were put off by security fears. Many shoppers were unhappy about using credit cards to buy products online, and this prevented them from making purchases.

Over time this perception has changed. Although some people are still concerned about security issues, the growth of online banking and the rise of large and trusted online retailers like Amazon have made online financial transactions more common, and as a result more people are comfortable with the idea of ​​shopping online.

2. Greater Portability of the Network

One of the reasons online shopping has grown in popularity is due to the fact that the internet has become increasingly mobile over the years. The initial attraction of shopping online was being able to shop from the comfort of home. Now, the explosion of smartphones and tablets has allowed people to take the internet with them wherever they go, so they can buy products online wherever and whenever they want.

Recent research http://www.emarketer.com/Article.aspx?R=1008400 has shown that tablet owners are particularly keen to use their devices to shop online, even more so than smartphone owners, meaning the growth in online sales is expected increase more with the growth of the tablet market.

3. Growth of Price Comparisons

Over the years, comparing prices on the web has become easier than ever. Consumers are now savvy in that they can visit multiple e-commerce stores and quickly compare prices to find the best deals. This has become easier still with the growth of price comparison websites, which has become an important feature of online shopping and increased consumer confidence.

4. Rise of Social Media and Reviews

Social media has seen massive popularity over the past few years, and this has affected online shopping habits. Consumers can now get easy access to product reviews before they buy them, and reviews from contacts in their social networks are especially powerful when making informed decisions.

There is also now more opportunity to buy goods directly from well-known websites. Companies are starting to make more of a presence for themselves on social networks like Facebook, and this all makes the online shopping experience more familiar, which leads to increased popularity.

5. Busier Lifestyles

As we continue to lead increasingly busy lifestyles, we are constantly demanding more flexibility and choice. Online shopping provides a fast and convenient shopping experience where consumers can make purchases 24 hours a day from anywhere in the world. This perfectly suits our increasingly hectic lifestyles, so it’s no surprise that online shopping has grown in popularity over the years.

The Future of Shopping is Online

The online gift shop and other forms of e-commerce have grown in popularity over the years largely due to the above factors. As lifestyles continue to change and consumers begin to rely on the internet for a greater variety of services, it’s safe to assume that online shopping will continue to grow in popularity over the coming years.

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