What To Say To A Four-Year-Old When Their Grandparent Dies New Book Reveals Secrets for Adapting to Future Changes

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New Book Reveals Secrets for Adapting to Future Changes

Scott Scantlin’s new book The Relevance Gap is a much-needed aid for anyone who wants to ensure they are not left behind as we enter the third decade of the twenty-first century and beyond.

Scantlin begins by defining the importance gap as “the distance between where you are and the speed of the world changing around you.” If we don’t keep up with how the world is changing around us, we will be left behind. For most of us, that means staying on top of the ever-changing technology, but it’s more than that. It’s realizing the skills you already have that you can develop and use to stay relevant as the world changes around you. Scantlin once asked his ninety-four-year-old grandmother what her secret was and she replied, “Stay away from senior living facilities and never stop moving. When you stop moving, you die!” Scantlin reminds us that the same is true in our career – we either expand or contract; there is no in between.

Scantlin spends considerable time discussing how the world is changing and how the younger generations are driving that change. He discusses how Millennials and Gen Z, unlike earlier generations of consumers, are not driven by survival or the need for extreme wealth, but rather, they want to belong to a community and make a difference in the world. We have to follow them by adapting to their communication preferences (they would much rather text or use social media to communicate than talk on the phone or have a face-to-face meeting), and we have to get behind the products and services. that serve the causes they support. As Scantlin says, “By 2020, Gen Z will make up about 40 percent of all customers, and they’re ready to talk with their dollars.”

Doing things the old way will no longer work in the future either. A perfect example is how taxi cab companies are suffering after Uber. Scantlin states: “The future of artificial intelligence, nanotechnology, 3D printing, autonomous vehicles and blockchain does not belong to big business; it belongs to the creators of disruptive innovation that make things simpler, easier and more affordable. For example, Netflix . owns no movie theaters, Uber owns no taxi cabs, Airbnb owns no hotels, and LegalShield owns no law firms, yet they dominate their market categories. What do they all have in common? They are disruptive, technology-based companies that connect the consumer to the product through mobile app.”

Scantlin knows what he’s talking about. He shares his own story of how the market crash of 2006-2008 made his marketing business irrelevant. Now he has reorganized his business to make it scalable, and he aims to reach $1 million in residual income soon.

But how do we stay relevant? It’s actually easier than you might think. As Scantlin explains, it’s all about being aware of what’s going on in the market and using that knowledge to your advantage. For example, biohacking may sound like some scary science experiment out of a horror movie, but Scantlin brings it down to a level we can all understand by explaining that companies are already doing it. They analyze how the brain reacts and use that to sell products. For example, Facebook was built to create dopamine rushes that become addictive. Scantlin also talks about the power of the subconscious and how we can learn to use our subconscious to our advantage to make our brain work for us when we might not be working.

One of my favorite discussions on The Relevance Gap is about knowing what your core values ​​are. Just because the world is changing around us doesn’t mean we have to be like a leaf blowing wherever the wind takes us. Instead, if we establish our core values, we will know what is important to us and pursue and pursue those things rather than chasing the latest trend. We will then be steady like a tree, able to withstand the strongest storm. In my opinion, the chapter on core values ​​alone is worth the price of this book.

Scantlin discusses many other issues that surprisingly turn out to be more about how we can cultivate self-esteem, eliminate negative self-talk, set goals, and develop a vision of what we want. Then we don’t have to worry about chasing the latest technological trends, except those related to our goals. We can develop clarity about what we want and pursue it in a focused, career-oriented, goal-driven way that will benefit us, our industry, our clientele, and our relationships. This honest and visionary focus is refreshing, dispels fear, and is, best of all, realistic.

I truly feel that in The Relevance Gap Scantlin has captured in a nutshell the essential elements to stay relevant in the 2020s or any decade to come. It is a book that can benefit every reader, from high school students to ninety-four-year-old grandmothers and everyone in between.

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