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Choosing The Right Photos For Your Website & Online Brand
How Smart Companies Are Using Imagery to Boost Their Online Presence
You’d think that for an agency that does a lot of web design and blogging, we’d just be writing and researching code all day long.
This part is correct – we Do Do a lot of writing and custom coding.
However, to be a good digital agency, it is essential to understand the role of visuals in creating a website and cultivating an online brand and presence.
Forget that old saying.Online, one picture value method More than a thousand words.
That’s why today we’re going to cover how to choose photos for your website and online marketing that really pop and make potential clients remember you.
don’t worry. Even if you don’t have the budget to hire a great photographer, there are still plenty of ways to get great images for your website, which we’ll also cover below.
Using Images in Marketing
Humans are visual creatures, and that doesn’t magically change when we go online. This is why using images for online branding is crucial.
Every image you share should evoke an emotion and represent your brand identity—no matter what makes you who you are. Of course, the tagline and content are very important (crucial if you want to rank on Google).
But the image comes in right away and communicates your uniqueness. In fact, MIT neuroscientists have determined that only 13 millisecond process the entire image.
So if you want to instantly connect with your audience, clear, beautiful photos that represent your brand well are the way to go.
Today’s customers want to connect with authentic brands. The more you can provide them with stunning images, the more likely they will become rabid fans. The more likely they are to become your ambassadors.
In fact, a BuzzSumo study found that articles use an image every 75-100 words Get Double Your Social Media Shares As an article with fewer pictures.
Obviously, images are important and can significantly improve your website content.
Read: Is Your Corporate Brand Identity Memorable Enough?
What comes to mind when you think of your product or service? What are people’s assumptions? What characteristics do they attach to what you offer? Does it stand out from your competitors?
These are important questions to consider when building a memorable business brand; otherwise, you risk losing valuable business because of how well your brand differentiates from other brands that are chasing the same target audience as you Not high enough.
Your brand should evoke an identity, an emotion, an identity and something that makes you who you are. This is where differentiation comes into play—to tap into and communicate your uniqueness.
Read more on our website
The Importance of Images in Web Design
Considering that at least 38% of users will stop using an unattractive website design, using attractive images in your website is a wise choice.
But images do a lot more than your website.
First, images on your website can improve your SEO.
When Google scans your site, it looks at all of your content, including your images. Such great, optimized images can improve your Google rankings.
In fact, website content with images gets 94% more views than content without images. So if you want more traffic, you need to use more photos on your website.
Using images correctly can also keep people on your site longer.
The stakes are higher if you run an e-commerce site. according to this Kissmetrics Research 93% of buyers consider visual appearance to be the most important factor when purchasing!
As we’ve already covered, images can also keep users more engaged.
Remember, people are busy and they tend to browse websites.Breaking up your text in shorter paragraphs, interspersed with interesting photos and infographics can help make your website more accessible and user-friendly
Of course, this only works if you use images correctly. This means using only relevant and attractive images and keeping the file size small. It’s best to use as many images of people as possible.
Remember that one of the most important factors in using images on your website or other online activity is making sure you only use photos that you own or have permission to use, as we’ll cover below.
How to Choose Photos for Your Website
So how do you actually choose photos for your website?
First, think about the first impression you want to make. Create a brand guideline that includes your brand colors and fonts, as well as the look and feel you want your images to portray. And decide which types of images should appear and which should not.
Ultimately, you want to use high-quality imagery that communicates purpose and meaning. It is very important that you have the right to use them.
If you have the budget to work with a photographer – great! Be sure to work with someone who is willing to understand your brand guidelines and work closely with you to create the right imagery. This is when being picky really pays off.
If you don’t have the budget to work with a photographer – great! There are so many great photo galleries to choose from now, and the prices are much more affordable or even free.
For paid stock photos, we recommend Depositphotos, which we’ve used for years without any issues.
If you’re just starting out and need to stick with free photos, check out Unsplash, which has a huge collection of beautiful stock photos that are free to use without attribution or license, for all commercial and non-commercial purposes.
When choosing stock photos, you need to be more careful about choosing images that represent your brand well. Try to avoid stock photos of people looking directly at the camera, they tend to be a bit tacky and less than authentic.
Finally, remember that visual clutter is actually a bad thing. Try to focus on using some great images that are cleverly arranged. A good web developer can help ensure your website looks great and converts well, just by using the right mix of great images, engaging written content, and well-placed calls to action.
The better your ability to use photos on your website and online marketing, the better you can connect with your audience.
My team helps small businesses create the right brand, as well as website design, SEO and digital marketing. Talk to us to get started with an attractive brand that perfectly showcases your company.
For the success of your business,
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