You Have Just Completed Your Primary Assessment Of A 48-Year-Old Search Engine Optimization How To: Keyword Research

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Search Engine Optimization How To: Keyword Research

Search Engine Optimization How To: Keyword Research (Non-Geek-Speak)

In this How To Search Engine Optimization article, we will discuss one of THE most important factors in SEO – Keyword Research.

Just to clarify, a keyword is not always just one word. Some call it a key phrase or term. So, for example, “buy a new BlackBerry” can be a keyword/phrase, even though it consists of 3 actual words.

Talk to ANY SEO Specialist, and they will agree with the above statement. It is not uncommon to spend upwards of 48+ hours of solid research during this phase!

The main reasons why this step is so important are the following:

  1. What is the purpose of targeting a keyword/phrase that no one is searching for? Detailed analysis will do SHOW you which terms are most searched.
  2. The keyword/phrase you are considering targeting may have very tough competition, which could result in months, even years of extra time and effort to get to page one of the Search Engine Results Pages (SERPs).
  3. You have to try to get into the mind of the searcher/prospective customer, and think about whether or not they are in “buying mode” or just “research mode”.
  4. By looking at what the Cost Per Click (CPC) is to pay for a keyword (KW), you can generally tell if it’s worth pursuing. However, in general, the higher the CPC, the tougher the competition will be, as more and more people are aware of SEO and how to conduct it properly.
  5. KW Research can also lead you to find some hidden gems that you may not have before, but are still strongly related to your niche/industry.

The main purpose for the Search Engines (SE) is to provide the MOST EFFECTIVE information that their users are looking for. When people visit Search Engines, they visit them so that they can find the solution to any questions they have in mind.

Often, users are actively searching for products and services, which is why SEO is so effective for business. If done right, you can position your website for highly targeted phrases that are directly related to your business. So if you are planning an SEO campaign, the best way to start it right is to start thinking of 4 to 5 keyword ideas, and start keyword research.

Fortunately, Google has an easy-to-use and free tool you can start using that can be found at https://adwords.google.com/select/KeywordToolExternal. From there, you can enter some of your KWs, and it will give you statistics, based on about 12 months of data. From there, you can see an average of how many searches/month there are for the key phrase, the cost per click of each KW, and even see results based geographically compared to worldwide, among other valuable factors.

There are many paid keyword research tools out there that are much more advanced and essential in any SEO Specialist’s arsenal. However, seeing as this Search Engine Optimization How To just meant to give you a basic understanding of how SEO works, we won’t go into those.

Of course there are basic things you need to know when applying Keyword Research.

It is NO Always Smart Target the highest searched keyword. Once you start your analysis, you might think that targeting the top search phrase is the best way to go. However, you will find that these terms are generally quite broad, and often so NO buyers KWs. You would probably be better off getting 1,000 visitors to your site for the term “buy BlackBerry Torch” then 10,000 for the term “new BlackBerry”.

Analyze the Competition

Before you decide on your list of keywords that you plan to focus on, remember that looking at every aspect of the decision needs to be well-scrutinized. Once you’ve started, there’s no turning back because by then you’ve already put in a lot of time and effort, which could be seen as a waste. Decide on the best keywords to capitalize on, and stick to them. Of course, you can add new KWs as you go to bring in more visitors, but try to rank for the most profitable ones first.

Advice from an Expert

So whether or not you’re thinking about hiring or consulting someone, it might be worth thinking again. Imagine you have all the data you need, but you don’t seem to know what to do next? What if you’ve done everything by the book, but you still don’t rank. With the many variables one should have the basic knowledge of Google Keyword Tool. In this situation where you are fighting for the top spot, basic knowledge may not be enough to start winning.

Keywords are like the foundations of a website. You will realize that building on a solid foundation is the smartest decision you will ever make in the lifetime of your online business. Hopefully, with this How To Search Engine Optimization article, you have now learned some valuable knowledge about keyword research, and how important it is to any SEO campaign.

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